WaterHog has earned its reputation as the world's most trusted entrance mat. Facility managers know that when they specify WaterHog, they're getting proven performance: aggressive scraping, superior moisture retention, and durability that stands up to the highest traffic levels.
WaterHog Impressions HD adds high-definition digital printing to that legendary performance. Your custom logo or message is printed directly onto the WaterHog surface using a layering process that delivers clean, crisp graphics in 56 standard colors.
Choose classic rubber borders for commercial launderability, or fashion fabric borders for a finished aesthetic that matches your mat's background color. Either way, you get genuine WaterHog performance with your brand front and center.
| Surface | |
|---|---|
| Material | PET (polyethylene terephthalate) |
| Recycled Content | 85% post-consumer recycled content |
| Weight | 30 oz/yd² |
| Construction | Needle-punched |
| Design | Waffle (square pattern), bi-level |
| Nub Height | 1/4" |
| Backing | |
| Material | 100% nitrile rubber |
| Recycled Content | 20% recycled rubber |
| Options | Smooth (hard floors) or universal cleated (carpet) |
| Body Thickness | 65-mil |
| Border Thickness | 155-mil |
| Overall | |
| Total Thickness | 3/8" (0.375") |
| Water Retention | Up to 1.5 gallons per square yard |
| Colors | 56 standard colors |
| Print Resolution | HD digital (layering process) |
| Commercially Launderable | Yes (classic rubber border only) |
| Standards & Testing | |
| Slip Resistance | NFSI Certified High-Traction |
| Flammability | Passes DOC-FF1-70 |
| Anti-Static | < 10¹⁰ OHMS |
| Use | Indoor and covered outdoor |
| Made In | USA by M+A Matting |
| Mat Size | Actual Dimensions | Classic Imprint | Fashion Imprint |
|---|---|---|---|
| 2' × 3' | 23" × 35" | 17" × 29" | 15" × 27" |
| 3' × 4' | 35" × 46" | 29" × 40" | 27" × 38" |
| 3' × 5' | 35" × 59" | 29" × 53" | 27" × 51" |
| 3' × 10' | 36" × 118" | 30" × 112" | 28" × 110" |
| 3' × 12' | 35" × 144" | 29" × 138" | 27" × 136" |
| 3' × 16' | 35" × 192" | 29" × 186" | 27" × 184" |
| 3' × 20' | 35" × 239" | 29" × 233" | 27" × 231" |
| 4' × 6' | 45" × 69" | 39" × 63" | 37" × 61" |
| 4' × 8' | 45" × 97" | 39" × 91" | 37" × 89" |
| 6' × 8' | 71" × 97" | 65" × 91" | 63" × 89" |
| 6' × 10' | 71" × 124" | 65" × 118" | 63" × 116" |
| 6' × 12' | 71" × 147" | 65" × 139" | 63" × 137" |
| 6' × 16' | 71" × 196" | 65" × 190" | 63" × 188" |
| 6' × 20' | 71" × 245" | 65" × 239" | 63" × 237" |
Mat sizes are approximate. Rubber shrinks and expands with temperature and time. Manufacturing tolerance is ±3-5%. Custom sizes available in whole foot increments up to 6' × 40'.
Text & Artwork:
- Minimum text height: 1.5" (includes lowercase)
- Minimum line thickness: 1/4"
- Special fonts and thin letterforms may need to be larger — we'll address during proofing
Color Guidelines:
- 56 standard colors matched using a layering process
- PMS color matching is NOT available for this product
- No tints, screens, or transparencies — use solid colors only
Important Restrictions:
- Avoid light background colors — they show dirt faster in high-traffic entrances
- No tints, screens, or transparent elements — the layering process requires solid colors only
Need PMS color matching or more color options? Consider ColorStar Impressions HD with 150 colors, or contact us to discuss alternatives.
Choose WaterHog Impressions HD when you need proven scraping and moisture retention at a commercial entrance — lobbies, vestibules, and high-traffic entryways where performance is paramount.
Choose Berber Impressions HD when you need indoor/outdoor versatility with a heavy-duty Berber texture.
Choose ColorStar Impressions HD when you need maximum color options (150) and a plush carpet appearance for interior applications.
WaterHog Impressions HD adds high-definition digital printing to the genuine WaterHog surface. Same bi-level scraping, moisture retention, and durability — with your custom logo printed directly on the mat.
No. WaterHog Impressions HD uses a layering process with 56 standard colors. PMS matching is not available. For more color options, consider ColorStar Impressions HD with 150 colors.
Classic borders are black rubber and commercially launderable. Fashion borders are fabric matched to your mat's background color for a seamless look, but cannot be laundered — clean by hose-off only.
Yes, in covered areas — vestibules, porticos, covered entryways. Not for direct exposure to rain, snow, or extended sunlight.
Up to 1.5 gallons per square yard. The water dam border contains moisture on the mat, keeping it off your floors.
Yes — NFSI Certified High-Traction. Beveled edges provide safe floor-to-mat transition.
Yes — whole foot increments up to 6' × 40'. Contact us for custom sizing and pricing.
7-10 business days after proof approval, plus shipping.
AI, EPS, PDF, PSD, and high-resolution JPG/PNG. Vector formats produce the best results.
The layering color process requires solid colors from the 56-color palette. Tints, screens, and transparent elements don't reproduce cleanly with this technology.
